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you do you book (bestseller)

Hey, This is Ruby!

I’m the author of #1 bestseller, You Do You, and creator of Spotify award winning podcast, Thirty Days of Lunch.

My work has been featured in Kick Andy, TEDx, Tatler Asia, Ideafest to name a few.

My ikigai also includes building businesses and sharing through speaking engagement. Previous clients include OCBC, Visa, Honda, Kemenkeu, Bank Indonesia, and many more.

Use this site as a hub for you to learn & grow. Deep dive through e-books or 60+ easy to digest videos on self improvement and quality of life.

Fellexandro Ruby

Latest

Videos

Playbook: Stolen Focus — Why You Can’t Pay Attention

Playbook: Psychology of Emotion – Never Angry Again

Deep Dive: Acts of Service (Ideafest Session)

Latest

Publications

Emotional Intelligence

Di sini gua ga cuma ngomongin kesuksesan karir atau finansial aja, tapi pentingnya kecerdasan emosional (emotional intelligence, atau EI) buat kesuksesan pertahanin hubungan kita sama orang lain juga.  Inget pembahasan gua soal Happiness Study kan, yang nemu kalau yang bikin kita bahagia & panjang umur tuh seberapa sehatnya hubungan kita dengan orang lain? So this is why EI is so important to master.

Habits : The Conscious & Unconscious

Dari pengalaman gua & banyak riset di luar sana, mengubah habit memang dimulai dari self-awareness. Mengakui adanya habit buruk sehingga secara 'sadar' kita bisa mengambil pilihan ke arah habit baik. Sampai sini, selaras.. Yang perlu kita cek lebih lanjut dari statement di atas adalah ... seberapa besar peran pikiran sadar? Nyatanya, pikiran bawah sadar mengendalikan lebih dari 90% keseharian kita.